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About ( is Singapore’s leading online florist that offers a wide range of over 1,000 all occasion flower bouquets, floral arrangements, plants, gifts and hampers.Established in 1999 as an extension of Far East Flora Pte Ltd, is an ecommerce company with retail stores conveniently located at Thomson Road and City Square Mall.

Through constant innovation and commitment to service excellence, has since anchored itself as a local ecommerce pioneer and the authority on all things floral. Aspiring to become a regional florist and brand, we have sowed our seeds in other parts of Asia. Our first overseas ecommerce venture was to Hong Kong in 2006, followed shortly with a one-stop premium floriculture center and ecommerce venture in Kuala Lumpur, Malaysia in 2011.

At we believe that it is the unwavering commitment to satisfy our customers’ needs, together with the enthusiastic gift-designing team that has brought us to where we are today. Our achievements and milestones have fortified our resolve for better service to provide beautiful creations, and memorable gifts worthy of our customers and their loved ones.


Fresh and Innovative Gift Ideas

At the heart of all our gift ideas are the freshest flowers, directly sourced and flown in daily from all over the world and delicately put together to form gorgeous flower bouquets that you and your recipients will simply adore. Apart from just sourcing the freshest flowers, our team of florists constantly strives to create fresh floral gifting ideas to push the boundaries of floristry. These include our patent-pending innovation Flower Memo® which imprints personalized images or messages on flowers, and Box of Blooms® which won the Singapore Packaging Star Award 2005 and AsiaStar Award 2005. To further cement our foothold as Singapore's best online florist that people trust, we have recently clinched Gold for Expat Living's annual Readers' Choice Awards 2018

Apart from just offering fresh gift ideas, we also partner with well-known luxury and food brands that include Hilton Singapore, Bakerzin, Crabtree & Evelyn®, MOR, L'OCCITANE en Provence and Banyan Tree.


Gifting Made Easy At

Skip the crowds, queues and the hassle of physically heading down to stores with our user friendly optimized website. It doesn’t matter if you are out running errands, at home or in the office, shopping for any occasion is now stress-free, secure and accessible from anywhere! What’s more, with our same day local delivery options, it's alright if you have just remembered an important occasion and need a gift to be sent, because we’d get it there - even if it falls on a weekend or public holiday.

And if your recipient is overseas, we can get your desired flower arrangement sent to them as well! does not only deliver flower bouquets and arrangements in Singapore, but also around the world. As a proud member florist of Interflora, we connect your sincere messages to over 150 countries and ensure only the freshest flowers are delivered. Just pick your favorite flower bouquet or arrangement, and leave the rest to our professional florists!


More Than Just Personal Flowers And Gifts

In addition to our extensive product offerings, we offer bespoke floral decoration services for weddings and events, customized corporate gifting and team-building floral workshops and professional SkillsFuture floristry courses conducted by CreativeWorkz.

For more information on any of our aforementioned services and classes, please do not hesitate to reach out to our friendly customer service representatives at 6251 2323, email [email protected] or drop just a message via our Contact Us page.


Customer Service With A Smile

Consistently striving to guarantee smiles for both the recipient of the gifts and the giver themselves, we continuously revamp our fully optimized website, to make online shopping a seamless and pleasant experience. Customer Relationship Management is integrated into the website to provide an end-to-end e-fulfillment solution, making it easier for us to receive feedback on how we’ve performed, and thereby increasing efficiency and customer satisfaction.

Parallel to this development, an integrated call center with interactive voice response system was introduced to reduce the frustration of waiting on phone by offering a call-back service and sending an email or SMS confirmation upon successful deliveries.


For more information on any of our products or services, please do not hesitate to contact our friendly customer representatives at 6251 2323 or drop us an email at [email protected].