About Our Company

About FarEastFlora.com
FarEastFlora.com (FEF.com) is Singapore’s leading online florist that offers a wide range of over 1,000 all occasion flower bouquets, floral arrangements, plants, gifts and hampers. Established in 1999 as an extension of Far East Flora Pte Ltd, FEF.com is an e-commerce company with retail stores conveniently located at Clementi RoadThomson Road and City Square Mall.

Through constant innovation and commitment to service excellence, FEF.com has since anchored itself as a local e-commerce pioneer and the authority on all things floral. Aspiring to become a regional florist and brand, we have sowed our seeds in other parts of Asia. Our first overseas e-commerce venture was to Hong Kong in 2006, followed shortly with a one-stop premium floriculture center and e-commerce venture in Kuala Lumpur, Malaysia in 2011.

At FEF.com we believe that it is the unwavering commitment to satisfy our customers’ needs, together with the enthusiastic gift-designing team that has brought us to where we are today. Our achievements and milestones have fortified our resolve for better service to provide beautiful creations, and memorable gifts worthy of our customers and their loved ones.

Fresh and Innovative Gift Ideas
At the heart of all our gift ideas are the freshest flowers, directly sourced and flown in daily from all over the world and delicately put together to form gorgeous flower bouquets that you and your recipients will simply adore. Apart from just sourcing the freshest flowers, our team of florists constantly strives to create fresh floral gifting ideas to push the boundaries of floristry. These include our patent-pending innovation Flower Memo® which imprints personalized images or messages on flowers and Box of Blooms® which won the Singapore Packaging Star Award 2005 and AsiaStar Award 2005. To further cement our foothold as Singapore's best online florist that people trust, we have clinched Gold for Expat Living's annual Readers' Choice Awards 2018 and Silver in 2020. 

Apart from just offering fresh gift ideas, we also partnered with well-known luxury and food brands that include Edith Patisserie, Nesuto Patisserie, Fieldnotes, The Pine Garden, Banyan Tree, Fossa Chocolates and NestBlooms

Gifting Made Easy At FarEastFlora.com
Skip the crowds, queues and the hassle of physically heading down to stores with our user-friendly optimized website. It doesn’t matter if you are out running errands, at home or in the office, shopping for any occasion is now stress-free, secure and accessible from anywhere! What’s more, with our same day local delivery options, it's alright if you have just remembered an important occasion and need a gift to be sent because we’d get it there - even if it falls on a weekend or public holiday.

And if your recipient is overseas, we can get your desired flower arrangement sent to them as well! FarEastFlora.com does not only deliver flower bouquets and arrangements in Singapore but also around the world. As a proud member florist of Interflora, we connect your sincere messages to over 150 countries and ensure only the freshest flowers are delivered. Just pick your favorite flower bouquet or arrangement, and leave the rest to our professional florists!

More Than Just Personal Flowers And Gifts
Setting our sights on new ventures, we have expanded our product offerings to include a floristry school (CreativeWorkz Floristry Academy) and a fresh flower subscription box service (FreshBlooms).

  • CreativeWorkz Floristry Academy offers bespoke floral decoration services for weddings and events, customized corporate gifting and team-building floral workshops and professional SkillsFuture floristry courses.
  • FreshBlooms is a fresh flower subscription box service that delivers curated floral arrangements on a weekly basis. To suit different preferences and lifestyles, FreshBlooms offers subscribers the option to choose their preferred size of floral arrangement and length of the subscription.
  • Roses Only Singapore and Roses Only Hong Kong World's Finest Long-Stemmed Roses. Each rose reaches an impressive 65cm in length within their 15-week growing period before being distinguished by color and character. Each stem is then carefully placed in our elegant, signature gift boxes which, never fail to secure a transcendent first impression. 
  • Wonderful Flora where you can find fun and quirky gifts for Generation Y and Millennials who seek to express their individuality and uniqueness for all life's occasions.

Customer Service With A Smile
Consistently striving to guarantee smiles for both the recipient of the gifts and the giver themselves, we continuously revamp our fully optimized website, to make online shopping a seamless and pleasant experience. Customer Relationship Management is integrated into the website to provide an end-to-end e-fulfillment solution, making it easier for us to receive feedback on how we’ve performed, and thereby increasing efficiency and customer satisfaction.

Parallel to this development, an integrated call center with an interactive voice response system was introduced to reduce the frustration of waiting on the line by offering a call-back service and offering an online delivery tracking system. 

Our Vision
Our vision is to be a professional dynamic trendsetter & global leader of the floral and gifting industry through our total synergy & dedication to bring smiles to all.

Our Mission

Our mission is to contribute to society, to improve the quality of life & creating smiles; our dedication to excellent service & innovation through creative synergy, harmonious teamwork & effective communication.

Our Values

S ervice with a smile from the heart
M ake promises we can keep
I nculcate teamwork
L isten & learn sincerely to foster continuous improvement
E ngage in effective communication
S pread our SMILES to all


Business Times Singapore, 12 February 2021 Labour crunch hampers fulfilment by gifts florist firms : click here

Business Times Singapore, 11 February 2021 Far East Flora: A blooming online business : click here

The Times of India Technology, 26 September 2019 FarEastFlora.com deploys Crux Labs solution: click here

Vulcan Post, Entrepreneur, 24 September 2018 Flower Power: How OG Florist Far East Flora Stayed A Blooming Business Even After 53 Years: click here

DBS, 18 September 2018 99%SME presents: The Changing Faces of SMEs – FarEastFlora.com: click here

Zaobao, 5 September 2018 实体商店转型 迎接零售春天: click here

Business Times, 22 August 2018 DBS launches B2B portal for SMEs: click here

The HoneyCombers Singapore, 3 August 2018 
The best florists in Singapore for online orders, delivery and flower styling workshops: click here

MoneySmart, 3 July 2018 10 Best Florists for Bouquets Under $50: click here

The Straits Times, 15 February 2018 Flower business blossoms, thanks to two festive occasions: click here

The Straits Times, 18 June 2017 ST Wine's new wine and flowers sets are an easy way to gift elegantly: click here

Singtel MyBusiness Techblog Meet the boss - Mr Ryan Chioh, Far East Flora: click here

The Best Singapore FarEastFlora.com: click here

The Straits Times 8 old-skool Singapore firms that re-invented themselves to survive: click here

For more information on any of our products or services, please do not hesitate to contact our friendly customer representatives at 6251 2323 or drop us an email at smile@FarEastFlora.com