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At FarEastFlora.com, we are dedicated to bringing smiles all around with our commitment to service standards. Continuously innovating, the FarEastFlora.com team strives to bring fresh strings of creative gift ideas to our customers, thereby delivering on our brand promise - Make Someone Smile Today. We know that our smile-makers are our most valuable asset. We will grow only when all our smile-makers grow together. Everyone in the smiles-making team has the important mission of bringing happiness with our creations.

Today, more than 60 of us work hand in hand as one enthusiastic team every day, with the sole goal of fulfilling our promise to Make Someone Smile Today, be it through exquisite floral and gift designs, excellent customer service and friendly delivery staff. 

If you think you have the right mindset, the right attitude, and persistence to grow together with us, we are definitely keen on meeting up with you! Join our team of Smile-makers! Send your resume over to [email protected] or click here to check out our available positions. 

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Product Development Executive

Job description

We are seeking a highly motivated, process-oriented and creative Product Development Executive to join our team at Far East Flora.com a leading florist, flowers, and gifting company in Singapore. As a Product Development Executive, you will play a crucial role in driving the development of new floral arrangements, gift packages, and related products across multiple brands within our portfolio. This is an excellent opportunity for someone with a passion for flowers, gifting, and product development to contribute to the growth and success of our company and its multiple brands.

Responsibilities

  • Conduct market research to identify customer needs, preferences, and trends related to floral arrangements and gifting products for each brand within our portfolio.
  • Develop and implement product strategies, including positioning, pricing, and target market identification, tailored to each brand.
  • Drive the development of new floral arrangements, gift packages, and related products across multiple brands, collaborating with florists, designers, and suppliers.
  • Oversee product testing and quality control processes to ensure high standards and customer satisfaction for each brand.
  • Manage supplier relationships, negotiate contracts, and ensure timely delivery of high-quality flowers and gift items for each brand.
  • Determine pricing strategies based on market analysis, product costs, and customer value perception for each brand.
  • Organize and lead photoshoots for all new and existing products to capture high-quality visuals for marketing materials, online platforms, and promotional content.
  • Collaborate with marketing and sales teams for each brand to create promotional materials, conduct product training, and ensure successful product launches.

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • Prior experience in product development, preferably in the floral, gifting, or related industry is a plus.
  • Process-oriented mindset with the ability to plan, organize, and execute tasks efficiently. Detail-oriented with strong project management abilities.
  • Strong market research and analysis skills.
  • Creative flair and the ability to think innovatively to develop unique and appealing product offerings.
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
  • Ability to work in a fast-paced environment and meet tight deadlines.
  • Proficiency in Microsoft Office Suite and product management software.
If you believe you have what it takes, send your resume over to [email protected] 
 
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