Product Development Executive
Job description
We are seeking a highly motivated, process-oriented and creative Product Development Executive to join our team at Far East Flora.com a leading florist, flowers, and gifting company in Singapore. As a Product Development Executive, you will play a crucial role in driving the development of new floral arrangements, gift packages, and related products across multiple brands within our portfolio. This is an excellent opportunity for someone with a passion for flowers, gifting, and product development to contribute to the growth and success of our company and its multiple brands.
Responsibilities
- Conduct market research to identify customer needs, preferences, and trends related to floral arrangements and gifting products for each brand within our portfolio.
- Develop and implement product strategies, including positioning, pricing, and target market identification, tailored to each brand.
- Drive the development of new floral arrangements, gift packages, and related products across multiple brands, collaborating with florists, designers, and suppliers.
- Oversee product testing and quality control processes to ensure high standards and customer satisfaction for each brand.
- Manage supplier relationships, negotiate contracts, and ensure timely delivery of high-quality flowers and gift items for each brand.
- Determine pricing strategies based on market analysis, product costs, and customer value perception for each brand.
- Organize and lead photoshoots for all new and existing products to capture high-quality visuals for marketing materials, online platforms, and promotional content.
- Collaborate with marketing and sales teams for each brand to create promotional materials, conduct product training, and ensure successful product launches.
Requirements
- Bachelor’s degree in business, marketing, or a related field.
- Prior experience in product development, preferably in the floral, gifting, or related industry is a plus.
- Process-oriented mindset with the ability to plan, organize, and execute tasks efficiently. Detail-oriented with strong project management abilities.
- Strong market research and analysis skills.
- Creative flair and the ability to think innovatively to develop unique and appealing product offerings.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Proficiency in Microsoft Office Suite and product management software.
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