|From a department that started in 1978, FarEastFlora.com has come a long way. We have been incorporated since 2000 and are now a full-fledged flowers and gifts provider. Our smile-makers with more ingenious ideas than ever before, over 1000 choices in floral arrangements are made available with more ease and efficiency. We are, after all, one of the pioneers in the Internet mail order business.
Consistently striving to guarantee smiles not only for the recipient of the gifts but also the giver themselves, we continuously revamp our fully e-commerce website, making online shopping more user-friendly and comprehensive. Customer Relationship Management (CRM) was also integrated into the website to provide an end-to-end e-fulfillment solution, making it easier to receive feedback and thereby increasing efficiency and customer satisfaction.
Parallel to this development, an integrated call center with interactive voice response system was introduced to reduce customers’ frustration of holding onto the phone by offering a call-back service and sending an email or SMS confirmation upon successful deliveries.
The real reward to all our efforts is the satisfaction of our customers, and in 2002, we won the 3rd Annual Intelligent20 Award. In 2006, our efforts were again validated by clinching ZDNet Asia’s SMB of the Year for using IT to derive strategic business benefits in improved customer service standards, product and service innovations. This has inspired us to provide beautiful gifts with even better service.
FarEastFlora.com is the originator of Flower Memo®, a patent-pending innovation that displays color images on flowers, and Box of Blooms®, which won the Singapore Packaging Star Award 2005 and the regional AsiaStar Award 2005. In 2006, we received the Singapore Service Class Award.
Growing from strength to strength, we are inspired to serve the Asia Pacific Region. In 2006, we made our first venture in Hong Kong and FarEastFlora.com.hk was launched in October the same year.
With our sights set on expansion, we embarked on our first retail venture in homeland Singapore by late 2009 and in 2010, launched www.FarEastFlora.com.my and Floristika, our one-stop 3000 sq.ft floriculture centre which is located in Bangsar – an up-scale location located in Kuala lumpur.
On our continuous quest to enable hassle-free ordering of flowers and gifts on-the-go, our first mobile app SG Florist was launched in 2011 so that our customers can experience convenience at their finger tips.